ReveNews Interview with ShotCodes CEO Dennis Hettema
Hot on the heels of my previous post on ShotCodes, I came across an interview with ShotCodes CEO Dennis Hettema by Heather Paulson at ReveNews. It is a detailed look at how OP3, the company behind ShotCodes, got started, and how the service works. He does make a good point that keeping ShotCodes proprietary rather than open allows OP3 to control the look and use of ShotCodes and avoid the confusion that arises when some companies use more open standards such as QR Codes and Datamatrix codes, but add a proprietary element to the process. If you want some insight into OP3 and ShotCodes, this interview is the place to start.